http://daptivate.com/archive/2007/06/13/seth-on-the-ending-of-sopranos-and-expectations.aspxIn The Expectation Paradox , Seth Godin writes: &quot;As word of mouth becomes an ever more important component of marketing, the scales are tipping. Undersell, overdeliver. It&#39;s the strategy that works in the long run.&quot; As I think: &quot;WhenenCommunityServer 2007.1 (Build: 20917.1142)http://daptivate.com/archive/2007/06/13/seth-on-the-ending-of-sopranos-and-expectations.aspx#302Thu, 14 Jun 2007 03:31:12 GMTf0cfdaa5-25b1-4b7d-b7d3-40a26cc40c63:302Tom Edwards<p>Kyle, you made a very astute observation. Marketers like to think they are being creative, when in reality they are taking principles that are common sense and parading them around as profound principles of business that have never been thought of. Kyle, I see you as an innovative marketer. You have a big leg up on most marketers, you have common sense :) </p> <img src="http://daptivate.com/aggbug.aspx?PostID=302" width="1" height="1">